Course curriculum

  • 1

    Module 1

    • What is Influencer Marketing?

    • Resources: What is Influencer Marketing?

    • Quiz: What is Influencer Marketing?

  • 2

    Module 2

    • How Does Influencer Marketing Fit into the Marketing Mix?

    • Resources: How Does Influencer Marketing Fit into the Marketing Mix?

    • Quiz: How Does Influencer Marketing Fit into the Marketing Mix?

  • 3

    Module 3

    • What Makes an Influencer?

    • Resources: What Makes an Influencer?

    • Quiz: What Makes an Influencer?

  • 4

    Module 4

    • Choosing Your Plan of Attack Using Agencies and Platforms

    • Resources: Choosing Your Plan of Attack Using Agencies and Platforms

    • Quiz: Define Your Goals for an Influencer Campaign

  • 5

    Module 5

    • Choosing Your Plan of Attack Using Agencies and Platforms

    • Resources: Choosing Your Plan of Attack Using Agencies and Platforms

    • Quiz: Choosing Your Plan of Attack Using Agencies and Platforms

  • 6

    Module 6

    • Identifying Influencers

    • Resources: Identifying Influencers

    • Quiz: Identifying Influencers

  • 7

    Module 7

    • Managing Your Influencer Campaigns

    • Resources: Managing Your Influencer Campaigns

    • Quiz: Managing Your Influencer Campaigns

  • 8

    Module 8

    • Ethics and Rules Affecting Influencer Marketing

    • Resources: Ethics and Rules Affecting Influencer Marketing

    • Quiz: Ethics and Rules Affecting Influencer Marketing

  • 9

    Module 9

    • The Importance of Data - Using Analytics to Determine the Success of Your Campaign

    • Resources: The Importance of Data - Using Analytics to Determine the Success of Your Campaign

    • Quiz: The Importance of Data - Using Analytics to Determine the Success of Your Campaign

  • 10

    Module 10

    • Using Paid Ads to Amplify Your Influencer Content

    • Resources: Using Paid Ads to Amplify Your Influencer Content

    • Quiz: Using Paid Ads to Amplify Your Influencer Content

  • 11

    BONUS: Thought Leaders

    • BONUS: Thought Leaders Episode 1 with Vivien Garnes from Upfluence

    • BONUS: Thought Leaders Episode 2 with Brian Sorel and Steph Payas from Neoreach